On Thursday, May 31st, TechTarget hosted Dan Shure’s SEMNE talk “12 Ways to Use Search Engine Optimization Tools You’ve (Mostly) Never Seen Before” at our Newton, MA offices. We had been excited not to host the event handiest; however, we were even more pleased to examine new methods to utilize the search engine optimization equipment and plugins in our ever-growing arsenal.
Dan’s purpose was to offer every attendee at least one new tool or one new manner to use a tool they’re already using. Judging from the audience’s reactions through his communication and the remarks at once in a while, he virtually hit the goal. The target audience varied from learners to more seasoned search engine marketing specialists, which turned into no smooth feat.
During his presentation, Dan covered seven SEO device classes he described as:
Plugins
Diagnostics
Video SEO
Make your appearance accurate
UX
Reactive
Content
I won’t rewrite his presentation because I’ll link to that for people who could not attend or need to reevaluate. Still, I’d like to focus on some of the favored equipment that I either already use, have found a new way to use, or are brand new to me and my workflows dealing with seeking visitors and engagement for TechTarget’s widespread network of generation-specific websites.
Search engine marketing Plugins
I love search engine optimization plugins. They make it easy to execute actual-time search engine optimization studies and evaluations without always having to log in to your favorite SEO platform. (Not that there’s something incorrect with that.) If you’re like me and already have fifty tabs open, you understand the fee of not having to open another tab and toggling among the 2 when you don’t want to.
MozBar, Broken Link Checker, and Keywords Everywhere are three of my favorite SEO plugins Dan covered in his presentation. (Add hyperlinks to the equipment and screenshots.) I’ve been using MozBar since it launched. It provides quick insights into domain authority, on-web page hyperlinks, optimization insights, keyword facts, and hyperlink information. It’s great as a high-stage evaluation, even within the SERPs, or as an entry point to a greater in-depth assessment of the Moz platform.
Moz Bar
Broken Link CheckerDan cited using Broken Link Checker to find possibilities for hyperlink construction. However, I like it for URL-level evaluation. I need to know if the page has any damaged links when looking at content material to update or fix performance troubles. And while I can test in Ahrefs for broken links, this plugin permits me to do it on-web page inside the browser window even as I assess things like related subjects, wealthy media, and subheadings. Keywords Everywhere is an exquisite upload-on for Chrome and Firefox that shows search extent, CPC, and competition information from a couple of sites in a single area. AddiItsople Additionally, searching for” feature is another notable way of mannwayconstructing information for a content method or package.
Keywords Everywhere in SERP
SEO Diagnostic Tools
Diagnostic equipment is essential to all parties worried about SEO. There is continually something to diagnose whether or not you’re an in-house search engine optimization or strolling a business enterprise. SEMrush is a device I use for many things. No one likes to find wonder subdomains that were now not accounted for before quoting a mission. However, the “Subdomains Report” Dan mentioned is accessible for accomplishing studies before accepting a consulting gig. It’s also awesome for accomplishing competitive evaluation and is an exceptional way to get an excessive picture of ratings and site visitors across all community subdomains. The potential to drill down into that identical information is an efficient way to section out information through studies and analysis.
SEMrush Subdomain Report
Another fantastic tip from Dan is to apply the Google Analytics date comparison hack, which is immensely helpful when diagnosing a drop in site visitors—ask my group. Dan said, “It’s simple; the date compares in reverse.” Using this hack, you can uncover content that has declined overall performance through the years. Once the content material is diagnosed, studies and evaluations on causes and uncovering capacity improvements can start.
Google Analytics Hack
Video search engine optimization
VidIQ is a fantastic video advertising and analytics device that was formerly unknown to me. I don’t work with video content as regularly as I have done in my career; however, having a tool to execute precise keyword studies on YouTube is a goldmine. Whether it’s live pictures from an enterprise event, an interview, or more in-depth technical video content material, understanding what people are searching out and targeting the one’s possibilities is wonderful.
VidIQ Plugin
search engine optimization tools that make you look right
Answer the Public
Interestingly enough, Dan offered to Answer the Public as a device to affect customers, and you know what? It is extraordinary. My crew uses this device to generate content material ideas with our editorial team. One of the first-rate approaches to ensuring that a searcher is happy is by comprehensively answering their query and doing it nicely.
User Experience (UX) Tools
Funkify is another device that has become new to me. It’s a Chrome extension that permits you to experience the net and interfaces as a person with incapacity. For example, a designer or product owner could use Funkify to simulate without difficulty how someone with color blindness or ADHD is in a position (or unable) to interact with a domain. Using this tool and acting on the output can ensure that extra websites are well-reachable to individuals with disabilities.
Reactive SEO Tools
HARO (Help A Reporter Out) is a site where journalists and resources alike can connect testimonies. Three times an afternoon, real requests are dispatched from journalists seeking enterprise experts to assist with article writing. It’s extraordinary to build your personal or company emblem and boost your content’s discoverability through earned hyperlinks.
Content Hacks
Dan stated that I often use one of the content hacks—the “Keyword Gap Report” in SEMRush. This document is remarkable for identifying possibilities to improve each of your competitors’ rankings and where they’re not performing properly. In addition, it’s an awesome device to assist sales groups in crafting. Piaboutbsites can be killing it organically, and why a potential patron should their partner.
Final Thoughts
SEO is such a critical part of your content material and advertising strategy. You have to make sure you apply the tools you want and benefit from what works satisfactorily for your venture and campaign. Many search engine optimization equipment, plugins, and hacks benefit beyond what I’ve reviewed here. Have a few tool pointers? Add them inside the comments beneath.
