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6 Reasons NOT To Buy a Custom WordPress Theme

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It’s no secret to clients and colleagues alike… I’m a massive fan of WordPress because it diffuses motives (ease of use, extensibility, frequency of protection updates, etc). One of its huge strengths is the supply of a wide variety of subject matters. Yet, I frequently get asked, “Why shouldn’t I purchase a custom WordPress subject matter?” That’s an incredible question, and I have a very sturdy opinion about it. The bottom line is that it’s neither the most green nor powerful answer for most websites. Why? This will define six reasons to pause before hiring a clothier or developer to construct your fancy, one-of-a-type WordPress theme on your internet site.

Top Reasons NOT To Use a Custom WordPress Theme

First, I want to share one caveat: not all websites are created similarly. If you’re in a few top-notch specialized niches wherein only a custom website can do what you want, you must have it constructed through all approaches. That stated, custom makes no sense for ninety-five % of use instances. Here are six massive reasons to rethink a custom WordPress subject, and I’ll close with a higher answer on the way to consider.

1. Too Expensive

When did you observe the difficulty and steep price of creating your new website? What comes to mind? Maybe more than one thousand greenbacks? A month or? If you go together with a custom solution, overlook both notions. Let’s begin with value – if you are constructing a WordPress topic from the floor up, you’ll be paying a five-determine amount in USD. I’ve seen various custom websites ranging from $10K upward. You see, a WordPress topic consists of plenty greater than shades and fonts. Those are dealt with within the CSS itself.

When you dig deeper, a subject matter must include various other gadgets. For instance, the real templates in which you’ll place content material want to be individually mapped out, after which it is built in PHP and then uploaded to the WordPress install. Most non-custom issues have these constructed already coming in. However, a custom subject matter will require them all to be created. Also, you’ll be procuring development time for your preferred topic options. Your options are to pay for those constructed or make tradeoffs in capability. You get the photo. If you want a fully custom WordPress subject matter with all the key capabilities of a decent subject, anticipate paying an extra $20K in general public situations.

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2. Takes a Long Time to Build

As with other regions where custom WordPress topic buildout will hit you, you may expect a protracted wait for your layout accomplice to code and install these templates and features. Oh, and I haven’t even noted the layout parts themselves. The typical process entails a sequence of steps before coding even starts offevolved. These extra steps can take days, weeks, or months, depending on how clean you’re on precisely what you anticipate ultimately.

If youe have an immaculate concept, all of the details you’ll need to spell out (very rare, in fact), possibly the initial scoping of the challenge and mockups, will take multiple weeks. If no longer, you’re looking at three to eight weeks in most instances to get the initial pieces in place. Iseenible custom WordPress deployments have lasted from months to over a year! How long are you inclined to watch for a few special capabilities and layouts you truely can’t stay without? Is it worth the wait? That choice is of a path completely up to you. I like to complete massive initiatives as quickly as possible, as do most busy marketers and enterprise proprietors.

3. Requires Ongoing Support to Manage

Of direction, there’s one HUGE “gotchya” while you purchase a custom WordPress subject – you want someone to guide it. Perhaps you could lease a PHP-savvy developer to hold on to personnel or the settlement, but you’ll wish to have a person. I’ve discovered that the organizations imparting the issues regularly additionally pitch ongoing support for new custom medications that may be hoped for over time. They may also quote you on website hosting, support, and several services. So the ongoing guide is awesome, but I guess they’ll fee you. So, not only are you signing up for lots of dollars in advance price, but you are also accepting ongoing charges to assist in keeping the darn component walking. How much did you need to spend on the website again?

4. No Ongoing Updates

This is a huge and the most often unnoticed trouble with custom WordPress subject matters – Updates are not available as a part of your preliminary buy or license.

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What does this suggest? One of two things. Either 1) you’ll pay each the continuing support plan in addition to incremental hours to update the topic when issues get up, or 2) you’ll be on your own while the developer can’t or won’t sign up to do updates.

We’ve seen this too often: An enterprise buys a custom subject matter they love. The developer stays month-to-month for maybe six or 12 months. The agency is uninterested in paying ongoing support and fires the developer (or the developer fades away while the settlement ends).

Then, the topic is sitting there, anticipating something to happen. When it does, the developer is nowhere to be found. I’m now not making this state of affairs up. It does occur, and I’ve witnessed the terrible effects firsthand with clients. What do you do while you locate yourself here?

Typically, we suggest shifting to a brand-new subject rather than figuring out what the developer did within the code. It’s quicker and simpler in many instances to scrap it and stroll away. Say goodbye to every penny you spent on the theme at that point… it’s completely long gone.

5. Conflicts With Plugins

This is one of the most crucial motives for stringently vetting your ability as a subject builder. A custom WordPress subject can also or may not be well matched with main plugins.

Geneva A. Crawford
Twitter nerd. Coffee junkie. Prone to fits of apathy. Professional beer geek. Spent several years buying and selling magma in Miami, FL. Spent a year lecturing about psoriasis in Las Vegas, NV. Managed a small team writing about circus clowns in Las Vegas, NV. Garnered an industry award while writing about lint in the financial sector. Spoke at an international conference about getting my feet wet with dust in Libya. Spoke at an international conference about researching rocking horses in Bethesda, MD.