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PHOTOGRAPHED BY BETH SACCA. Whether you operate Instagram to make money — and you may make a variety of cash — or to have interaction with your internal circle, the stop goals are equal: You want to publish images to spark communication, pride your followers, and, perhaps, incite a tiny bit of envy. Instagram Stories are becoming an increasingly crucial area to post. While your feed publishes might get lost at the mercy of the non-chronological algorithm, your Stories are just a tap away from a person clicking through their tray. Still, standing out is not clean: Everyone uses the equipment Instagram has furnished, from GIF stickers and emoji polls to new fonts and Boomerangs to the factor where the whole lot you notice can begin to appear as a piece word.
Fortunately, several 0.33-party apps provide various textual content, extra typefaces, and augmented fact results. Create your Story and submit it in one of these, then proportion it from the app to Stories. One caveat is that at the same time, as many of those apps are free, you may need to pay a minimal rate to dispose of watermarks and get admission to top-class designs and effects. Please look at six of our favorite apps for taking Stories up a notch on the creativity scale.
The Rise of Instagram.
Why?
Since 2010, Instagram has proved to be the fastest-growing social media platform! It has a user base of around 300 million, which is set to rise further. So why is this seemingly simple app growing so quickly? It all comes down to creativity; Instagram has found new ways of sharing content across its platform and making users’ experiences more seamless. For example, Instagram stories were launched to rival snapshots, allowing users to provide disappearing pictures or videos.
Sounds simple, right? Well, that’s because it is. Instagram now has more sway over all its users who may have been using Snapchat in tandem with its app, reducing the need to use both and streamlining these users to its services. This aggressive tactic has paid off as Instagram has surpassed Snapchat’s users. Instagram stories also encourage more content sharing and add a chat element to its app, competing with other direct messaging platforms. Innovation like this is the reason for Instagram’s sudden growth.
What’s all the fuss about?
Instagram is the perfect app for sharing content via visual imagery. Its audience is young, educated, and very into shopping, which makes content creative, exciting, and fast-moving. Instagram has a different feel from platforms like Facebook and Twitter, focusing on visuals rather than words. However, studies have shown that it is used daily, making for a loyal and highly active user base.
This ability to capture a younger, more creative audience sounds the alarm bells of major companies looking to advertise on social media. With high usage, there will surely be increased interest in advertising on the app. However, competition will be ripe, and businesses will have to find creative ways to out-compete their rivals in the visual world of social media.
How can You use it for Marketing?
Of course, if you wish to use this to market your company or a product, you must consider how. This is a visual platform, and thus, products are generally easier to sell than services. However, services are not impossible to promote on the app; finding exciting ways to bring your service to life will catch the Instagram user’s eye. Hashtags are frequently used on Instagram, and getting in on trends or even starting your own is a sure way to engage an audience, similar to Twitter. However, one must be careful to match the hashtag to your visual content so it isn’t as simple as other apps that use this technique.
Instagram is predominately a mobile app, so the content must be easy to read and continuously updated for a mobile-hungry demographic. Only new and fresh content will attract attention. Finally, Instagram stories are a great way to personally engage your audience, lasting only 24 hours. Stories should update potential customers daily on your business and reveal behind-the-scenes content to make users feel like they are part of the company. Instagram can market almost anything; with a creative mind and a committed team, you can create quite the buzz around your brand!
The Future
With a young, educated audience using the app on their mobiles daily, one can only predict sustained growth and loyalty from its users. There will be increasing opportunities to use this app for business purposes, and this writer’s advice is to get in while it’s hot! It will only get bigger to enter the marketplace before it gets even more crowded. Daryl Lawson has been involved in social media marketing and online business training for over ten years. He is passionate about all areas of online and offline marketing. He is constantly writing articles about the respective subject and encourages people to continue to follow him and read his articles –
