Why Android and iOS are vital to Microsoft’s software and services strategy

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When Microsoft introduced that it was stepping far away from its phone efforts, there were pretty a few folks who were concerned approximately how we’d maintain to stay invested in Microsoft’s surroundings without being capable of bringing Windows round in our wallet. But it in the long run allowed Microsoft to put money into bringing atmosphere synergy to extra customers than ever before.

Microsoft is embracing its own environment on Android and iOS, and admittedly, that is a brilliant idea this is paying off well. No longer does Microsoft ought to depend upon Windows to make certain people use its software and services on cellular gadgets. These services at the moment are to be had wherever the person is, as opposed to Microsoft awaiting the user to switch platforms to experience the one’s software program and offerings.

With Android, in particular, Microsoft has a possibility to sooner or later realize its vision of overall synergy across your PC and phone. Android has over 1000000000 users, a massive percent of which probably use Windows. It’s clever of Microsoft to capitalize on this.

Investment is primeImage result for Why Android and iOS are vital to Microsoft's software and services strategy

Microsoft has continually had apps to be had on rival systems, however no longer in the manner it does these days. Windows customers new to Android used to haven’t any actual purpose to invest in something Microsoft on Android. It made greater sense for humans to invest in Google’s environment, which became already platform agnostic. But Google can most effectively achieve this a lot in bringing synergy to its surroundings across PC and make contact with. Microsoft, on the other hand, is in a completely unique position to make this enjoy absolutely brilliant with capabilities like Timeline, Cloud Clipboard, Cortana, and Your Phone.

On Android, Microsoft has lots of extra freedom to dig its claws into the platform and integrate its software program and offerings for better synergy with your PC. The Microsoft Launcher, as an instance, we could users proportion basically something in your smartphone with a PC thru “Continue on PC.” Photos or files may be effortlessly despatched for your PC out of your cell phone. Cloud Clipboard may also let you proportion copied content throughout devices, minimizing but another barrier between your PC and get in touch with.

With Timeline, users can be able to resume activities they started out on both their PC or phone on any device that’s logged in with a Microsoft account. Everything from internet browsing to Word files can be curated by means of Timeline, and it will let customers go again 30 days to resume content material they had been formerly searching at or working on. Even Android apps can get concerned, letting content material be resumed throughout a Windows 10 app and an Android app if the developer helps it.

The largest tie-in will come in the shape of Your Phone so that you can allow PC users to see what is occurring with their smartphone without even desiring to choose up the phone within the first area. Your Phone will curate all notifications that come in and allow you to interact with them without delay from your PC. It’ll even show you ignored notifications so you do not ever must carry your phone whilst running on a Windows device.Image result for Why Android and iOS are vital to Microsoft's software and services strategy

Vital synergy

Windows being able to talk to and interact with Android like that is extraordinary cool, and it’s miles an important a part of maintaining Windows relevant in a market this is dominantly cell. Microsoft, in reality, couldn’t have enough money to preserve to count on users to exchange to Windows phone in the event that they desired to enjoy Microsoft software program and services anymore. Now, customers don’t ought to switch and might revel in a higher Windows 10 experience due to that.

There’s no actual purpose for all of us to use Outlook or Office on Android if there’s no environment or synergy for the consumer to benefit from. Windows is not as relevant because it used to be, and the handiest manner it can live applicably is through bringing the best of Windows and Microsoft to Android and iOS.

Google and Apple both have their personal ecosystems, and when you consider that they’ve their personal cell platforms, they’re in a higher role to tie of their ecosystems with customers who use their telephones. Google simplest truly has leverage at the telephone form-thing, but. Google cannot do an awful lot to make your phone work higher with your PC, because it does not have a PC OS that’s in use by means of an extensive marketplace.

Apple does have a PC platform, however, it is nowhere close to as “famous” as Windows. Most Android and iOS customers are also Windows users, which means Microsoft is in a unique position. And that may be an actual opportunity for Microsoft.

What are your thoughts on the use of Android with Windows and the Microsoft surroundings? Let us recognize in the comments.

Geneva A. Crawford

View all contributions by Geneva A. Crawford

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